Highland Spring 'iconic love' by merle ltd
Lassie the dog has made a return in a new campaign for Highland Spring, created by the Glasgow-based Merle.
The ads will run as double page spreads in Vogue, Glamour, Cosmopolitan and Empire Magazine.
Released: 22 May 2009
- Agency: merle ltd
- Advertiser: Highland Spring
- Creative Type: Press
- Sector: Food & Drink Soft Drinks
- Country: United Kingdom
Credits
Project name
Highland Spring ‘Iconic Love'
Client
Sally Stanley, marketing director Highland Spring and Paul Condron, marketing manager Highland Spring
Brief
Confirm the high quality of the Highland Spring brand, underlining these credentials by portraying Highland Spring bottled water as a gift worthy and symbolic of truly unconditional love.
Copywriter
Stuart Anderson
Art director
John Dean
Planner
Diane Lurie
Media agency
Spiritmedia ltd
Media planner
Graham Milne & Odile Montfort, Spiritmedia ltd
Photographer
Various
Retouching company
Dan Watkins, Papa Imaging ltd.
Exposure
Consumer Press / online
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