BBH is rolling out a new campaign for Ally Bank, using kids to present the advertiser's no-nonsense attitude to their customer's banking needs.
The campaign is supported by print and digital work.
Video 1: pony
Video 2: truck
Released: 20 May 2009
Project name
Straightforward
Copywriter
Tim Geoghegan, Jared Elms
Art director
Caprice Yu, Steve Peck
Production company
Hungry Man, Inc
Director
Hank Perlman
Editor
Tom Scherma
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