A foreign football signing raises one or two eyebrows in the press conference called to announce his signing.
The new striker, Blake, proves his love for his new homeland in a rousing speech that holds the nation spellbound.
The viral has been seeded to promote BBC's Poetry Season.
Released: 19 May 2009
Project name
Blake
Brief
Create a popular viral that inspires the viewer to visit the BBC Poetry Season website.
Creative agency
Irresistible Films
Producer
David Wilson
Copywriter
Art director
Spend
£22k
Writer/director
Richard Pengelley
Editor
Jamie Mac
Exposure
Seeded to 50,000
Production Ccompany
Irresistible Films
Producer
David Wilson
LONDON - With Susan Boyle looking set to scoop this year's Britain's Got Talent final, GoViral investigates her online rivals, in a talent show viral league prepared for CampaignLive.
© Haymarket Media Group Ltd.
