Puppet versions of the basketball players LeBron James and Kobe Bryant front a new campaign for Nike promoting the NBA Playoffs.
The ads introduce the 'most valuable puppets' in two separate executions, the first of which sees James running excitedly around an apartment with Bryant.
VIDEO 1: Puppet chalk
VIDEO 2: Thee Rings
Released: 19 May 2009
Project name
Most Valuable Puppets; Three Rings, Puppet Chalk
Brief
Nike presents the MVPs (Most Valuable Puppets).
The puppet versions of LeBron James and Kobe Bryant get competitive in this campaign for the NBA Playoffs.
Copywriter
Edward Harrison
Art director
Matt Murphy
Planner
Desmonde Marzette
Production company
Imperial Woodpecker
Director
Stacy Wall
Editor
Angus Wall
Post-production company
Rock Paper Scissors
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