Rapier has created a new press campaign for heat magazine aiming to generate interest amongst the youth audience.
The ads feature a continuous spiral of wacky and unique objects to promote the free supplement, heatworld, which accompanies the magazine once a month as a magazine full of amazingness.
Released: 14 May 2009
Project name
heatworld magazine
Client
Victoria Walker, Group Marketing Manager
Brief
to Develop an integrated campaign to promote the launch of heatworld magazine
Copywriter
Liz Franklin
Art director
Rob Ferrara
Planner
Bill Griffin
LONDON - Bauer Media has appointed Sam Delaney, a journalist, author and TV presenter, as the new editor of Heat magazine.
LONDON - Julian Linley, the editor of Bauer Media' s Heat magazine, is leaving his role to develop TV spin-offs for Bauer Media titles.
© Haymarket Media Group Ltd.