Th1ng has created a series of sponsorship idents for the British Soap Awards featuring animated Littlewoods' products acting out well-known scenes from British soaps.
The idents aired last night on ITV1 during the 11th British Soap Awards.
The strapline in all seven of the idents reads: "Little dramas by Littlewoods.com".
Released: 13 May 2009
Project name
Littlewoods idents for the British Soap Awards
Production company
th2ng
Director
Stuart Fryer
Editor
Danny Atkinson
Post-production company
th1ng
The online department store Littlewoods is among the first major UK retailers to unveil its advertising campaign for Christmas.
Littlewoods launched its £5 million Christmas campaign featuring Coleen Rooney.
© Haymarket Media Group Ltd.