In its second campaign for Cadbury, Saatchi & Saatchi has produced this latest work to promote the new Twisted, Creme Egg goo-filled chocolate bars.
The campaign runs with the strapline: ‘GOO on the loose’.
The six-sheet ads will appear from 18 May, while bus super-sides and bus mega-rears launched on the 4th May.
Released: 04 May 2009
Project name
Twisted
Client
Phil Rumbol, Director of Marketing, Cadbury
Brief
To give Twisted a more adult persona than its playful Creme Egg counterpart
Copywriter
Paul Silburn, Rob Potts
Art director
Lovisa Almgren, Andy Jex
Planner
Richard Huntingdon
Media buying agency
PHD
Media planner
Charlotte Bristow
Illustrator
Alison Carmichael
Photographer
Spiros Politis
Creme Egg celebrates Cadbury's London 2012 Olympic and Paralympic Games sponsorship in a new TV ad.
Fallon has unveiled its latest "glass and a half production" for Cadbury Dairy Milk.
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