T-Mobile filmed its follow-up to its Liverpool Street flash mob ad in London's Trafalgar Square.
A crowd of 13,000 sang along to tunes including The Beatles' Hey Jude, and there was a special appearance by rock star Pink.
Watch Campaign's video report about the making of the ad
Released: 02 May 2009
Project name
Sing-along
Client
Lysa Hardy, Head of Brand & Communications, T-Mobile UK
Brief
To create another uplifting T-Mobile event for people to enjoy and share with each other
Copywriter
Steve Howell
Art director
Rick Dodds
Planner
Gareth Ellis, Jason Lonsdale
Media agency
Mediacom
Media planner
Anna Berry
Production company
Partizan
Director
Michael Gracey
Editor
Diesel Schwarze / Ben Harrex
Post-production company
The Mill
Audio post-production company
750 mph
T-Mobile has launched an ad campaign, created by Saatchi & Saatchi, promoting a range of offers.
Saatchi & Saatchi and Fallon have launched a campaign for T-Mobile and Orange to promote the fact that T-Mobile and Orange customers can use each other's signal.
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