McDonalds' LED sign in Piccadilly Circus has undergone a revamp, and is hosting a new creative concept by Leo Burnett.
The neon poster site enables passers by to take pictures of themselves interacting with images displayed on the screen, making them appear to be holding things such as a balloon, or doing things like thinking about McNuggets.
Released: 29 April 2009
Project name
McDonald’s Piccadilly Sign
Client
Alistair Macrow, Marketing Director, McDonald’s
Creative agency
Leo Burnett
Creative Directors
Jonathan Burley & Jim Bolton
Art Director/Copywriter
Monty Verdi & Garry Munns
Planner (creative agency)
Ian Hilton/Pip Pandey
Media agency
OMD
Producer
Claire Taylor
Photographer
Tiff Hunter
Art Buyer
Leah Mitchell
Post-production
MPC
Exposure
Outdoor on location in Piccadilly Circus
Hyundai has joined Coca-Cola to take a place on the iconic Piccadilly Circus billboard today, replacing flagging brand Sanyo which has held the spot since 1978.
© Haymarket Media Group Ltd.
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