In a bid to dramatise the benefits of Virgin Media's fibre-optic broadband service Rainey Kelly Campbell Roalfe Y&R has created a dramatic new TV Spot.
The spot ends with the strap line: discover the power of fibre optic broadband.
Released: 30 April 2009
Project name
Ball of Light
Client
Ashley Stockwell, Executive Director of Brand and Marketing
Brief
Illustrate the extraordinary power of Virgin Media’s fibre optic broadband service.
Copywriter
Gethin Stout
Art director
Mark Roalfe
Planner
Ben Kay, Bruno Frankel
Media company
Manning Gottlieb OMD
Media planner
Goodstuff
Production company
Rattling Stick
Director
Ringan Ledwidge
Editor
Work
Post-production company
The Mill
Audio post-production company
Wave
LONDON - Sky has emerged as a clear front-runner in the race to buy Virgin Media Television, the company that owns brands including Living and Virgin1 and the sales house IDS.
LONDON - Virgin Media has appointed Spike as its retained digital agency after a competitive pitch.
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