To promote its blend of fruit juices, J2O is mixing up the images and dialogue in its latest ad campaign by Bartle Bogle Hegarty.
Directed by Chris Palmer through Gorgeous, the campaign features two separate TV spots.
Video 1: Riviera
Video 2: A horse called Cynthia
Released: 15 April 2009
Project
It's metter to bix things up
Client
Jonathan Gatward, brand director, Britvic
Brief
Raise brand awareness and drive consideration of purchase of J2O
Creative team
Nick Gill, Chris Palmer
Planner
Kelsey Hodgkin
Media agency
Mindshare
Director
Chris Palmer
Production company
Gorgeous
Post-production
The Mill
Exposure
TV
Britvic is bringing its J2O Pub Quiz to TV in a campaign designed to help publicans increase footfall.
LONDON - What did the public make of BBH's ad for J20, which superimposes the soundtrack from one film over images from another?
© Haymarket Media Group Ltd.