Rather than literally describing the effects of Johnson & Johnson's new lubricant K-Y Intense, this new spot from Mother NY uses visual metaphors to depict its results.
The ad, directed by David Shane, aims to promote the brand as a method of maximising female arousal.
Released: 15 April 2009
Project
K-Y® Brand INTENSETM
Client
Johnson & Johnson
Creative agency
Mother
Creative directors
Linus Karlsson, Paul Malmström
Writers
Bobby Hershfield, Jon Lancaric
Art directors
Bill Moulton, Christine Santora
Planner
Durk Barnhill
Producer (creative)
Emma Starzacher
Production company
O Positive
Director
David Shane
Editor
Gavin Cutler
Producer
Melissa Miller
Post-Production
Mackenzie Cutler
Exposure
TV
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LONDON - Mother's New York office launched a press ad today for CNN, celebrating Senator Barack Obama's appointment as President.
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