Last weekend, Bartle Bogle Hegarty unveiled its new brand ad for ITV1 featuring the strapline "the brighter side".
"Beach" is the first ad in the new campaign, which attempts to position the channel as entertaining and upbeat.
Released: 11 April 2009
Project
Beach
Client
David Pemsel, group marketing director, ITV1
Agency
Bartle Bogle Hegarty
Writer
Alex Grieve
Art director
Adrian Rossi
Production company
MJZ London
Director
Rupert Sanders
Post-production
The Mill
Exposure
TV, online
ITV1 has launched an epic TV and cinema spot, by Bartle Bogle Hegarty, using the strapline "the brighter side".
Audi has followed its "we've unboxed the box" campaign with a TV spot promoting the fuel efficiency of its cars.
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