McCann Erickson is continuing its campaign for the Newspaper Marketing Agency that kicked-off last November with a new set of executions that celebrate the power of newspaper advertising.
The ads use imagery from iconic ads, both vintage and contempory, to promote the medium.
Released: 06 April 2009
Client
Newspaper Marketing Agency
Project
Brand campaign
Client
Anne Foster - Director, Strategy and Marketing, Tim Snow Marketing Manager, NMA
Brief
Create advertising that will attract more marketing budget into Newspaper display advertising, by communicating the unique emotional engagement that newspaper advertising can offer.`
Art Director
Brian Fraser
Copywriter
Mike Oughton
Planner
Jon Tipple
Exposure
Newspapers
LONDON - Lee Daley, the former Saatchi & Saatchi chief executive, is joining McCann Worldgroup in what will be his second stint at the network.
© Haymarket Media Group Ltd.