The BBC is encouraging creative types to log onto www.bbc.co.uk/blast in a new TV campaign created by Fallon.
The set of ads see teenagers trying to indulge their creative side in their bedrooms, from busting out some moves to designing a dress. Unfortunately their quiet creative process is interrupted by a group of misfit characters that wade in with their own suggestions.
VIDEO ONE: Dancer
VIDEO TWO: Designer
Released: 03 April 2009
Project name
BBC Blast
Client
Emma Thomas, Head of Marketing, BBC Future, media and technology
Brief
Launch Blast, a creative resource which encourages young people to experiment with their creativity.
Executive creative director
Richard Flintham
Art director
Sam Walker
Copywriter
Joe De Souza
Group account director
Jonathan Trimble
Agency planner
Stephanie Newman
Agency producer
Hannah Gibson
Production company
Red Bee
Director
Sam Walker
Producer
Sarah Caddy
Director of Photography
Tom Towenend
Editor
Sam Sneade
Post-production
MPC
Audio post-production
Wave
Media agency
MPC
LONDON - Ofcom has fined the BBC £150,000 over the Jonathan Ross and Russell Brand Sachsgate affair.
LONDON - The launch of an ad for BBC Radio 1, created by Fallon, has been put on hold by the BBC because of fears of a backlash from licence-fee payers.
© Haymarket Media Group Ltd.