Seth McFarland, who voices Family Guy, uses his vocal talents to full effect in this new spot for YouTube rival Hulu
The strapline for the ad tries to position the brand as "an evil plot to destroy the world".
Released: 19 March 2009
Project
Seth's Giggity Goo
Advertiser
Hulu
Creative agency
Crispin, Porter & Bogusky
Co-executive creative directors
Andrew Keller / Rob Reilly
VP creative director
Tim Roper
Senior art director
DJ Pierce
Senior copywriter
Justin Ebert, Tim Roper
Production company
Hungry Man, Los Angeles, CA
Director
Bryan Buckley
Kevin Byrne
Post production
Arcade Edit, Los Angeles, CA
CGI
Method, Los Angeles, CA
LONDON - Upstart video site Hulu, is forecast to match YouTube in US advertising revenue next year, suggesting advertisers are hesitant to associate their brands with YouTube's seemingly endless amounts of user-generated content.
News Corporation and NBC have launched Hulu, their ad-funded online video joint venture, which was scheduled to open last summer.
© Haymarket Media Group Ltd.