John Lewis 'spring fashion' by Kitcatt Nohr Alexander Shaw
DM campaign to advertise John Lewis's range of fashion and accessories for Spring.
DM campaign to advertise John Lewis's range of fashion and accessories for Spring.
Released: 26 March 2009
- Agency: Kitcatt Nohr Alexander Shaw
- Advertiser: John Lewis
- Creative Type: Press
- Sector: Fashion / Clothing Retail Clothing Stores
- Country: United Kingdom
Related Creative:
Credits
Client name and job title
Miranda Goodenough, Head of Direct Marketing at John Lewis
Brief
Direct marketing campaign to inspire people to go and see the new spring fashion collection at their local John Lewis, and to book an appointment with one of their in-store fashion advisors, who can offer customers free advice on the latest looks.
Copywriter
Jim Dye
Art director
Roxie Messenger
Planner (creative agency)
David Yates
Designer (art worker)
Mary-Rose Agius
Production
Gary Bridge
Exposure
Direct mail to John Lewis customers
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