Fallon has brought back the pocket tap in a new campaign promoting the supermarket's range of £1 items.
The ad features real Asda employees discussing the breadth of the special offers and concludes with a Asda worker tapping his back pocket.
Released: 18 March 2009
Project name
The Colleague Promise
Client
Katherine Paterson, Director of Brand Communications and Sam Morgan, Head of National Advertising
Brief
Allow the colleagues who work and shop at ASDA demonstrate the ASDA promise to save customers money every day
Art Director
Graham Storey
Copywriter
Phil Cockrell
Planner
Mark Sinnock
Media Agency
Carat
Media Planner
Helen Curtin
Producer
Lara Tait
Production Company
RSA
Director
Greg Fay
Producer
Sookie Foster and Emma Cairns of RSA
Editor
Dan Sherwood
Post-production
Final Cut
Asda's Christmas campaign aims to show the "real story" of how mothers prepare for the holiday season.
Asda's new partnership with Leiths School of Food and Wine to select and approve its Extra Special range of premium food and drink, is the subject of a new campaign this Christmas.
© Haymarket Media Group Ltd.