John Snow, Tony Robinson, David Starkey and Kevin McCloud form the pub quiz dream team in a new campaign for More4.
The ad, created by 4Creative sees the TV personalities don women's clothing to disguise their identities.
Released: 20 March 2009
Project name
Pub Quiz
Client
More4
Creative agency
4Creative
Copywriter
Ben Edwards
Art director
Neil Gorringe
Production company
Channel 4
Director
Neil Gorringe
Editor
James Rosen
Post-production
The Mill
Exposure
Channel 4 TV channels
4Creative, along with the design agency ManvsMachine, has made a new identity for More4, which will break today (Monday 23 January).
Channel 4 for grown-ups needs to fight to preserve its controversial programming heritage.
© Haymarket Media Group Ltd.