JWT New York has created a series of three TV spots satirizing corporate culture in the US while promoting the Jet Blue brand.
JWT New York has created a series of three viral spots, satirizing corporate culture in the US while promoting the Jet Blue brand.
Released: 16 March 2009
Project name
JetBlue Welcome Bigwigs
Client
JetBlue
Brief
Promote the good value of JetBlue flights to the US market
Creative agency
JWT New York
Copywriter
Chris Plehal
Art director
Vikas Bhalla, Dave Hong
Production company
Bob Industries
Director
Bob Odenkirk
Producer
Mustafa Imam
Editor
Carlos Arias, Mike Wadsworth
Post-production
n/a
Audio post-production
Stock Music
Digital Producer
Jeanne McCabe
Exposure
Viral
An animated character is swallowed by his uncomfortable aeroplane seat in a new spot for JetBlue.
JWT New York has created poster ads as part of its campaign satirizing US corporate culture at the same time as promoting JetBlue flights.
© Haymarket Media Group Ltd.