DDB Canada's Vancouver office has used stop motion animation in this campaign for the British Columbia Dairy Milk Foundation.
Each spot focuses on a humorous scenario, to demonstrate the consequence of not drinking enough milk, to help make milk more socially relevant to teens and young adults.
Released: 02 March 2009
Project
Arm Wrestling
Client
BC Dairy Foundation
Brief
Promote milk drinking
Agency
DDB Canada, Vancouver
Chief creative officer
Alan Russell
Creative directors
Dean Lee / Cosmo Campbell
Copywriter
Kevin Rathgeber
Art director
Dan Strasser
Graphic designer
Brandon Thomas (Union of One)
Agency producer
Sue Bell
Account Managers
Angela Scardillo, Brett MacFarlane, Lena Dawson, Svetlana Connolly
Production company
Curious Pictures
Director
Abe Spear
Executive producer
Mary Knox
Head of production
John Cline
Line producer
Viet Luu
Post-production company
Curious Pictures
Editor
Sam Goetz
Audio
Pirate Radio
DDB Canada has unveiled a hard-hitting public service campaign to help battle escalating violence plaguing Vancouver's metro system.
© Haymarket Media Group Ltd.