Nextel 'interactive' by Loducca

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TV ad promoting a new advertising concept - an interactive ad in a magazine.

The ad, sent to top Brazilian ad executives, allows magazine readers to talk directly to a Nextel representative.

Released: 07 May 2008

New ad to raise awareness of the environmental impact of recycling.

The telecoms companies Sprint and Nextel Communications have chosen TBWA\Chiat\Day to handle the launch campaign for their forthcoming merger.

Campaign - The Work