Axe 'body language' by Ponce Argentina
TV ads featuring men displaying negative body language which is transformed after applying axe spray.
Video 1: Body Language - Help
Video 2: Body Language - Oedipus
Video 3: Body Language - Self Esteem
TV ads featuring men displaying negative body language which is transformed after applying axe spray.
Video 1: Body Language - Help
Video 2: Body Language - Oedipus
Video 3: Body Language - Self Esteem
Released: 22 July 2008
Copywriter
Rafael Santamarina
Art director
Juan Manuel Montero
Planner
Diego Luque
Production company
Rebolucion
Director
Luciano Podcaminsky
Editor
Eliane Katz
Post-production
Metrovision
Audio post-production
No Problem