Bupa 'june and ernie' by WCRS

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Bupa is launching a TV campaign to raise awareness of the issues surrounding dementia.

The TV ad, created by WCRS, supports the Alzheimer’s Society and promotes Bupa’s advice booklet, Caring for Someone with dementia.

Released: 26 February 2009

Bupa's latest TV advertising campaign promotes its new health insurance product, Bupa By You.

LONDON - Bupa is launching a TV campaign to raise awareness of the issues surrounding dementia.

Campaign - The Work