Lucozade has developed this public information-style film for cinema exposure, to help Britain get its edge back. We see various situations where things go wrong, people mess up and it basically just doesn't work anymore. A little Lucozade should sort you out.
Released: 07 April 2007
Campaign title
Lucozade Energy - Get your edge back
Client
Dan Scott, senior brand manager, GlaxoSmithkline
Brief
To demonstrate how Lucozade Energy can help you overcome everyday energy lulls
Copywriters
Mark Goodwin, Luke Boggins, Ian Brasset
Art Directors
Dan McCormack, David Anderson
Planner
Anna Donaghey
Media agency
MediaCom
Production company
Smith & Sons Film
Producer
Bruce McKelvie
Director/photographer/illustrator
Ulf Johansson - cinema director
Me Company - 3D illustration
Tandem - end device
Editor
Paul Watts at The Quarry
Post-production company
MPC
Audio post-production
Jungle Studios
Account handler
Craig Page
Lucozade Energy is to roll out its first TV ad in almost five years to support its current "Do more" message.
© Haymarket Media Group Ltd.