McDonald's 'airport' by Leo Burnett
McDonald's has launched its 2 for 1 Cinema Ticket campaign with this spoof tearjerker.
Released: 05 November 2008
- Agency: Leo Burnett
- Advertiser: McDonald's
- Creative Type: Television
- Country: United Kingdom
Related Creative:
.jpg "McDonald's 'beard' by Cossette")
Credits
Project
2 for 1 Cinema Ticket
Client
Jill McDonald, Senior Vice-President & Chief Marketing Officer, UK and Northern Europe, McDonald's
Brief
Promote McDonald's November Cinema 2 for 1 Promotion through a pastiche of classic romantic blockbusters.
Creative agency
Leo Burnett London
Writers/art directors
Rob Tenconi/Mark Franklin
Creative directors
Jim Bolton & Jonathan Burley
Planner
Rebecca Harris
Media agency
OMD
Production company
Outsider
Director
James Rouse
Editor
Bill Smedley
Exposure
National TV
