Former Spice Girl Mel B is the latest celebrity to be turned into a computer-generated animated character in a cinema ad for Virgin Media launching next week.
Mel B to star in animated Virgin Media ad
Released: 02 September 2008
Project
Virgin Media Cinema Campaign
Client
Lisa McCormack, marketing director, brand and acquisition, Virgin Media
Creative agency
RKCR / Y&R
Creative director
Mark Roalfe
Copywriter
Pip Bishop
Art director
Chris Hodgkiss
Account director
Priya Patel
Media Agency
Sarah Hoyle, MGO
Media Planner
Paul Gayfer, Goodstuff
Production company
So! Animation
Directors
Lauri Salliday, Rob Cazin, David Mcgrath
Exposure
National cinema
LONDON - Sky has emerged as a clear front-runner in the race to buy Virgin Media Television, the company that owns brands including Living and Virgin1 and the sales house IDS.
© Haymarket Media Group Ltd.