Waterstones 'discover something new' by CHI & Partners
Neil Armstrong's moonwalk is the basis of a Waterstone's TV spot, launched to coincide with the Christmas period.
Neil Armstrong 'stars' in Waterstone's ad
Released: 12 November 2008
- Agency: CHI & Partners
- Advertiser: Waterstones
- Creative Type: Television
- Country: United Kingdom
Credits
Project name
Discover something new
Brief
To position Waterstone's as the place to discover books?Clients Julia Cove Smith, Waterstone's Marketing
Creative agency
CHI&Partners
Creatives
Matt Collier & Wayne Robinson
Planner (creative agency)
David Yates
Agency producer
Louise Richardson
Production company
Epoch
TV producer
Dave Knox
Director
Mike Long
Director of photography
Steve Blackman
Editor
Joe Guest
Post-production
MPC
Audio post-production
Jungle
Media agency
OMD
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