Britvic 'brains' by CHI & Partners
Britvic has created a TV and digital campaign to support Drench water's move into supermarkets this spring.
The TV ad features the puppet Brains from 'Thunderbirds' dancing to 1990s dance classic "Rhythm is a dancer" with moves including crumping and knee slides.
While he is dancing, he keeps himself topped up with Drench water.
The spot builds on its positioning around mental hydration and carries the strapline "Brains perform best when they're hydrated".