BBC 'the journey to the East' by Damon Albarn and Jamie Hewlett
Damon Albarn and Jamie Hewlett of Gorillaz have produced a trailer promoting the BBC's coverage of the Beijing Olympics, based on the Chinese folk tale Monkey King.
Released: 24 July 2008
- Agency: Rainey Kelly Campbell Roalfe/Y&R
- Advertiser: BBC
- Creative Type: Television
- Country: United Kingdom
Related Creative:
Credits
Client
BBC head of marketing and communications, Louisa Fyans
Brief
Promote the BBC's coverage of the 2008 Beijing Olympics
Creative agency
Rainey Kelly Campbell Roalfe/Y&R
Writer
N/S
Art director
Pete Candeland and Rob Valley
Planner
Jon Tipple
Production company
Passion Pictures and Zombie Flesh Eaters
Director
Jamie Hewlett
Music
Damon Albarn
Exposure
National TV, internet
