O2 Broadband 'happy homes' by VCCP

3.6 20 Votes

O2 has created this ad to promote its home broadband service, using its "we're better, connected" strapline.

The spot begins with a shot of a house in the pouring rain with a dog attacking the postman and smoke coming out of the chimney in the shape of the letters SOS.

A voiceover asks: "Is your broadband making your home unhappy?" The scene then switches to a sunny day with a big rainbow and birds flying around the houses.

The ad ends with a voiceover saying: "Move to O2 Broadband for a happy home".

 

Share On:

Keywords:

VCCP, O2, Television

Released: 12 May 2008

Credits

Client
O2
Agency
VCCP
Copywriter
Kieran Knight
Art director
Veryan Prigg
Production company
Rokkit
Director
Matthew Cullen
Grady Hall
Post-production
Motion Theory
Audio post-production
Massive Music
blog comments powered by Disqus

Related News

O2 'retired' by VCCP Berlin

O2 'retired' by VCCP Berlin

O2 Germany has launched a campaign highlighting the fact that it has ditched robotic voice response technology at its helpline, in favour of well-trained human advisors.