Miles Calcraft Briginshaw Duffy has created the latest in a string of anti-knife crime ads, aimed at discouraging young Londoners from carrying knives.
MCBD releases hard-hitting knife crime ad
Released: 03 September 2008
Project
Anti-Knife Crime
Client
Kirsten Ross, campaign manager, Metropolitan Police Service
Brief
Communicate the severe and wide-reaching consequences of carrying and using a knife
Creative agency
Miles Calcraft Briginshaw Duffy
Writer
Nick Bird
Art Director
Lee Smith
Planner
Andy Nairn
Media Agency
Mediacom
Media Planner
Duncan Snowden
Production company
Moxie Pictures
Director
James Griffiths
Editor
Art Jones at Speade
Post-production
The Mill
Sound
Wave
Exposure
Music TV, Kiss and Choice radio stations, youth online, schools posters, flyers, London ambient events
The Met Police has launched a domestic violence campaign to encourage bystanders to report any incidences they might overhear.
© Haymarket Media Group Ltd.