International Olympic Committee 'heroes' by United
United has released a dramatic new TV spot to promote the Olympic Games.
United has released a dramatic new TV spot to promote the Olympic Games.
Released: 07 July 2008
Project
Heroes
Client
Melinda May, director, marketing strategy, International Olympic Committee
Creative agency
Sra Rushmore (United)
Executive creative director
Miguel G. Vizcaíno
Creative director
Carlos Alija
Art Director
Jesús Morilla
Planner
Laura Sampedro
Account Team
Clemente Manzano, Carlos Solchaga, Rocío Cáceres
Production agency
Paul Severn (Central Producers)
Production company
Central Producers