Asda 'bakery' by Fallon
In Fallon's first ad for Asda comedienne Victoria Wood gets to be a baker for a day. Gone is the bum-slapping jingle.
In Fallon's first ad for Asda comedienne Victoria Wood gets to be a baker for a day. Gone is the bum-slapping jingle.
Released: 09 April 2007
Project name
Bakery
Client
Rick Bendel, marketing director at Asda
Brief
Launch of "There is no place like Asda"
Creative agency
Fallon
Executive creative director
Richard Flintham
Writer
Phil Cockrell
Art director
Graham Storey
Planner
Jane Reid
Media agency
Carat
Media planner
David Hearn
Production company
Yipp Films
Director
Patrick Collerton
Editor
Ian Davies at the Whitehouse
Post-production
MPC
Audio post-production
Danny Finn at Clear Cut Pictures