Nike's South American remit to leave the surgery alone and "sweat the fat" is near on a mini-film rather than an ad, coming in at three minutes. We just wish Nike had chosen to use some larger ladies to "sweat the fat" rather than women who have obviously been sweating their fat for some time. Good music though.
Released: 04 April 2007
Client
Nike Latin America
Product
Nike Women
Agency
Madre
Creative director
Madre
Art director
Madre
Production company
Rebolucion
Director
Luciano Podcaminsky
Producer
Patricio Alvarez Casado
Editor
Diego Panich
Post-production
Cinecolor
Sound
La Casa Post
Music
Gustavo Santaolalla, Adrian Sosa
© Haymarket Media Group Ltd.