The British Army 'road traffic accident' ad by Golley Slater
The British Army, reacting to research that its troops are more likely to die in road accidents than civilians, has produced a hard-hitting TV campaign, featuring motorbike crashes.
Released: 21 July 2008
- Agency: Golley Slater
- Advertiser: Colonel Chris Manning, Army's Chief Environment and Safety Officer
- Creative Type: Television
- Country: United Kingdom
Credits
Project name Army Road Traffic Accident (RTA)
Brief Highlight the danger of reckless driving and the consequent high casualty rate involving off-duty British troops.
Planner (creative agency) Leanne Ellis
Production company Academy Films
Director Seb Edwards
Editor Sam Rice-Edwards
Post-production MPC
Audio post-production 750 MPH
Exposure British Forces Broadcasting Service, TV, radio, press, poster and cinema
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