John Lydon, aka Johnny Rotten, appears in his first-ever TV ad to help promote Country Life butter, as part of a £5 million relaunch campaign for the brand.
Sex Pistols' Rotten stars in Country Life butter ad
Released: 02 October 2008
Project
Great butter
Client
Paul Fraser, marketing director (foods), Country Life
Brief
Raise awareness of Country Life as the only major British butter brand
Creative agency
Grey London
Writer
Gordon Graham
Art director
Paul Copeland
Planner
Simon White
Media agency
John Ayling & Associates
Media planner
Deirdre McNair
Production company
Hungry Man
Director
Paul Gay
Editor
John Smith, The White House
Post-production
The Mill
Exposure
National TV, outdoor, online
LONDON - Country Life has hit back at accusations of protectionism from New Zealand farmers over its ad campaign highlighting rival Anchor's non-British origins.
© Haymarket Media Group Ltd.