Carling 'ipint' iphone application by Beattie McGuinness Bungay

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Beattie McGuinness Bungay has created an application for the iPhone that enables users to drink a virtual pint of Carling.

The application, which is one of the most popular free application's available for download on the iphone, invites users to play a ‘barslide game' in order to win the virtual pint.

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Released: 16 July 2008

Credits

Project name
Carling iPint
   
Brief
To use the high profile of the iPhone to create innovative Carling-branded social currency for groups of mates down the pub on a Friday night.

Planner
Nick Stewart

Designer
Martin Buckwell and Illusion Labs.

Exposure
iTunes

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