Elastoplast 'every Elastoplast tells a story' viral by TBWA\London
TBWA\London has produced a new viral and microsite for Elastoplast, aiming to make the product more exciting for children.
TBWA\London creates Elastoplast viral
Released: 13 August 2008
- Agency: TBWA\London
- Advertiser: Beiersdorf UK
- Creative Type: Digital
- Country: United Kingdom
Credits
Project name
Every Elastoplast tells a Story - Elastoplast
Client
Beiersdorf UK
Brief
Create a microsite to drive affinity to the brand by celebrating the tall tales that kids tell when they get a bump or a scratch
Creative agency
TBWA
www.elastoplaststories.co.uk, site link placed on accompanying online banners, and radio.'/" title="Search The Work">London produced through Skive
Writer & Art Director
Martin McAllister & Theo Bayani
Planner
Wendie Stone
Skive Designer
Rakesh Mistry
Skive Developer
Steven Archer
Editor
Mimic
Exposure
Hosted on www.elastoplaststories.co.uk www.elastoplaststories.co.uk, site link placed on accompanying online banners, and radio.
Writer & Art Director
Martin McAllister & Theo Bayani
Planner
Wendie Stone
Skive Designer
Rakesh Mistry
Skive Developer
Steven Archer
Editor
Mimic
Exposure
Hosted on www.elastoplaststories.co.uk www.elastoplaststories.co.uk, site link placed on accompanying online banners, and radio.
