This is Wieden & Kennedy Amsterdam's first campaign for Electronic Arts following its appointment to the £80m global account in February this year. Promoting EA's new racing game 'Burnout Revenge', this print campaign features a car that has been "keyed" with messages including "Forgiveness is for losers". It will run internationally ahead of a television campaign in September.
Released: 15 September 2005
Project
Electronic Arts: Burnout Revenge
Client
Ian McGregor, Electronic Arts (Burnout Revenge)
Game
Burnout Revenge
Brief
To bring the Burnout Revenge attitude to life - rebellious, subversive, provocative, anarchistic, vengeful
Creative agency
Wieden & Kennedy Amsterdam
Copywriter
Joe de Souza
Art director
Kai Zastrow
Creative directors
Don Shelford/Joe de Souza
Media agency
MediaCom
Photographer
Kai Zastrow, Wieden + Kennedy/Amsterdam
Retouching
TAG/Amsterdam
Exposure
October publications across Europe, the Middle East, Australia, South America, Asia
To promote the launch of the Mass Effect 3 game, Electronic Arts has rolled out an international TV and online campaign, created by DraftFCB in San Francisco.
© Haymarket Media Group Ltd.