The launch of Hachette Fillipachi's Psychologies magazine is backed with a £3.5m press, outdoor, online and direct campaign created by Vallance Carruthers Coleman Priest. The work takes its cues from the clean typographical design of the women's self-help magazine and asks a series of provocative questions, which reveal the magazine's editorial offering.
Released: 31 August 2005
Project
Psychologies launch
Client
Anna Jones, head of marketing, Hachette Filipacchi UK
Brief
Develop a campaign to explain Psychologies' editorial proposition in a positive and appealing way
Creative agency
VCCP
Writer
Nicola Jackson
Art director
Cressida Eatson-Lloyd
Planner
Alex Harris
Media agency
MEC Global
Media planner
Veriça Djurdjevic
Retouching
Stanley's Post
Exposure
National press, outdoor, point of sale, online, direct marketing
© Haymarket Media Group Ltd.