Cathedral City 'See it, want it'
Cathedral City Cheddar is launching a £5m brand campaign through Grey London in a bid to combat the dominance of supermarket own brands.
Cathedral City Cheddar is launching a £5m brand campaign through Grey London in a bid to combat the dominance of supermarket own brands.
Released: 06 June 2005
Project
See it, want it
Client
Richard Tolley, foods marketing director, Dairy Crest
Brief
Own cheese on toast
Creative agency
Grey London
Writers
Sam Hibbard, James Dive
Art directors
Sam Hibbard, James Dive
Media agency
John Aylings Associates
Production company
Outsider
Director
David Lodge
Post-production
Framestore CFC
Audio post-production
Jungle
Exposure
National TV