Clarks 'football' by St Luke's
St Luke's features children enjoying imaginary play while a nostalgic soundtrack targets parents in its latest spots for Clarks. The campaign continues the theme and tagline "for every kid there's a shoe that fits" as does the fourth burst in this series since it began in 2002. In "football" a boy wearing Cica by Clarks Spin Max trainers plays keepy-uppy around the house, eventually "scoring" by kicking the balloon through an open window, set to 'A Town Called Malice' by The Jam. "Horse" follows a girl playing with an imaginary horse, feeding him and riding him.