Adidas 'Last Man Standing' by 180 Amsterdam

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The new Adidas ad, 'Last Man Standing', features players from two of the greatest teams in rugby, the New Zealand All Blacks and the British & Irish Lions, lining up to play a game of British Bulldog. The ad, created by 180 Amsterdam, inventively shows the players in action without using a rugby ball and by capturing the sport's fun, rough-and-tumble spirit, while associating Adidas with a good, clean game.

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Keywords:

180 Amsterdam, Adidas, Andy Fackrell, Television

Released: 22 June 2005

Agency: 180 Amsterdam
Advertiser: Adidas
Creative Type: Television
Country: United Kingdom

Credits

Client
Uli Becker, head of global communications, and Mark Phillips, brand concept manager, at Adidas International
Agency
180 Amsterdam as part of the 180

TBWA alliance
Executive creative director
Andy Fackrell
Copywriter
Andy Fackrell
Art director
Stuart Brown
Executive agency producer
Peter Cline
Agency producer
Catherine Reynolds
Account handling
Dan Gibson and Mark Schermers
Production company
Small Family Business, London
Director
Ringan Ledwidge
Directors of photography
Jess Hall and Theo Garland
Producer
Sally Humphries
Post-production house
Moving Picture Company, London
Producer
Alex Webster
Editing company
The Whitehouse, London
Editor
Richard Orrick
Sound
Alex Nichols-Lee Scramble Sound, London
Music
'Love Scene/Higher than You'
Composed by
Gonzpiration Gbr f/s/o Jason Beck p/k/a Chilly
Music publisher
EMI Music Publishing

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