Abbey's new slogan "Abbey. More ideas for your money" is unveiled in its first campaign by WCRS, along with its new logo. In the TV spot a man falls back into a red cube armchair to dramatise the fact that borrowers can relax about Abbey's mortgage. A dog is also shown running from a red garage door with its lead trailing to show that it's a product that won't tie you in.
Released: 05 April 2005
Project name
Flexible Mortgage launch
Client
Jeremy Davies, brand and communications director, Abbey
Brief
Develop a new communications idea for Abbey that is radically simple but sharp enough to cut through the clutter
Creative agency
WCRS
Writer
Gary Knight
Art director
Tim Robertson
Planner
Roisin Robothan-Jones
Media agency
Mindshare
Media planner
Steve Henderson
Production company
HLA
Director
Simon Ratigan
Editor
Adam Spivey, Speade
Post-production
Finish
Audio post-production
750 mph
Exposure
National TV
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