VW 'scrunch' by Maher Bird Associates
Mercedes-Benz has created a new direct mail campaign in the form of a scrunched-up paper ball.
Mercedes-Benz creates screwed-up DM campaign
Released: 30 July 2008
- Agency: Maher Bird Associates
- Advertiser: Mercedes-Benz
- Country: United Kingdom
Related Creative:
Credits
Client
Richard Wharton, Marketing Executive, Mercedes-Benz
Project
Scrunch
Brief
Promote the benefits of Mercedes genuine parts to the trade
Creative agency
Maher Bird Associates
Writer
Sarah Pilkington
Art Director
David Read
Planner
Matt Wright
Media Agency
n/a
Photographer
n/a
Exposure
DM
