Nike "no cup is safe" by Wieden & Kennedy Portland

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Nike’s latest signing Rory McIlroy spars with his Ryder Cup rival Tiger Woods in a new spot by Wieden & Kennedy Portland. The 30- and 60-second versions show the golfing stars engaging in a game of one-upmanship at the driving range. The pair hit balls into cups, glasses and bowls all the way from the driving range into restaurants, houses, offices and a wedding reception. The work was written by Shaine Edwards and art directed by Derrick Ho. It was directed by Wayne McClammy through Hungry Man.

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Released: 16 January 2013

Credits

Client
Nike Golf
Name
No Cup Is Safe
Agency
W
K Portland
Creative Directors
Don Shelford (AD)
Tyler Whisnand (CW)
Copywriter
Shaine Edwards
Art Director
Derrick Ho
Producer Felicia Glover
Account Team
Scott Sullivan
Ken Smith
Executive Creative Directors
Susan Hoffman
Mark Fitzloff
Agency Executive Producer
Ben Grylewicz
Production Company
Hungry Man
Executive Producer Dan Duffy
Director
Wayne McClammy
Editors
Matthew Hilber
Eric Hill
Music+Sound Company
Search Party
Song (if applicable)
Jungle Jump
Producer
Sara Matazzo
Mix Company
Eleven Sound
Mixer
Jeff Payne
Producer
Caroline O’Sullivan
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