Western Union "pass initiative" by 180 Amsterdam

Western Union is marking its sponsorship of the Uefa Europa League and the Pass initiative with a new poster campaign. For every pass made in the tournament, Western Union will donate a day of education to under­privileged children. The work, created by 180 Amsterdam, combines the logos of the football clubs that have qualified for the knockout round of the Europa League. It was written by Bryan Stewart and art directed by Ed Ryder and Tim Howman.

Share On:

Keywords:

Financial Services, United Kingdom, Western Union, Agency, 180 Amsterdam, Ad campaign, Digital Media campaign, Agencies, Global, Creative agency

Credits