Tesco continues its winter campaign, which aims to "treat Christmas as a feeling, not a season" as part of a switch in strategy from last year's "big price drop".
The activity is built around the "key stages" of Christmas.
Released: 21 November 2012
With work from Virgin Holidays, Digital Radio and BBC, Save the Children, Kellogg's Rice Krispies, Comparethemarket.com and Tesco.
With work from Virgin Holidays, Digital Radio and BBC, Save the Children, Kellogg's Rice Krispies, Comparethemarket.com and Tesco.
Smartphones will generate £3.5bn-worth of sales this Christmas, according to a forecast from business consultancy firm Deloitte.
© Haymarket Media Group Ltd.