Freeview, the digital TV service, has launched a campaign for the festive season, dramatising the benefits of using a Freeview+ box.
The campaign continues to use helium balloons to represent Freeview’s content, but this time also features balloons in the shape of plus signs to symbolise Freeview+.
Released: 08 November 2012
Freeview is to launch a TV ad campaign that questions whether customers are paying too much to watch their favourite programmes, after finding the average household is spending almost £200 a year on unwatched pay-TV channels.
Freeview is to debut its new spot during tonight's 'Made in Chelsea' on E4, which will feature a viewer rewinding a scene that shows star Spencer declaring his love.
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